I We & You
"I", "We" and "You" - One of the
most profound ways to change your posture
and the way you and your organization interact with
customers and partners
is to change your pronouns.
Instead of saying "I" when you're ready to
take credit, try "we."
Instead of saying "we" when you're
avoiding responsibility, try
And, every time you're tempted to depersonalize the impact of your
actions, try "you," while looking the impacted person in the
From Seth Godin's Blog: http://sethgodin.typepad.com/