Every Business is in the TRUST Business
John Spence quoting Seth
Godin (author of The Purple
Cow): "...trust is really the most important one
because, as a customer, if you violate the trust I have extended to
you then I will feel like I paid too much money and I will never
refer you. But, if you build and sustain STRONG trust with me, then
price is not that important to me and I will gladly refer you to
everyone I know!"
and from John Spence himself: "...If the right people know
that you are uber-talented at something that is highly valuable and
you are also 100% honest, kind and loving …you have a VERY strong
foundation for success...."
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